Why is search engine optimization or SEO such a big deal in modern digital marketing? The answer is because search engines offer one of the significant sources of traffic on a website. Search engines like Google exist to connect people with relevant information. For example, if I Google affordable internet packages near me, I get results like the Optimum Silver package, which Google thinks is the most relevant result. So many people use search engines every day that it is suicide to ignore SEO.
Read also: Best SEO tips for beginners
What is SEO? And What Are The Best Tools?
SEO or Search engine optimization involves optimizing your website based on specific parameters. This improves your website visibility in the search engines you are optimizing it for. Improved visibility translates into more organic traffic, and the more traffic you have, the more likely you are to generate leads and conversions.
In Google, for example, SEO experts optimize a website based on over 200 ranking signals. Google’s sophisticated proprietary algorithm makes use of these ranking signals to rank your site. The better a website’s rank, the higher it will go in the search engine results page or SERP.
The goal of most SEO efforts is to improve the website’s visibility to at least the first page of the SERP and preferably among the first three results for specific keywords and queries.
Now that we have a basic idea of what SEO is, it is time to look at some of the tools that make a life for SEO professionals easier.
These tools and plugins include the following:
- Yoast SEO
- Google Search Console
- Google Keyword Planner
Let’s take a closer look at what makes these tools and plugins so useful to your SEO efforts.
If you’re looking to optimize WordPress websites, Yoast SEO is arguably the best plugin available. The plugin helps you improve and optimize your site by offering a complete website optimization tool. Yoast lets you quickly do things like adding optimized titles, meta descriptions, OpenGraph metadata, and images to your website.
It also comes with an automatic XML sitemap. This is very important because the sitemaps help Google’s web crawler bots crawl your website and index it with ease. Finally, Yoast allows you to migrate your SEO data from other plugins you may have been using.
Google Search Console
Google Search Console
Google has made it a lot easier for webmasters to keep an eye on their search engine presence, maintaining it, and improving it where needed. This is thanks to the mighty Google Search Console. This console offers you information when, for example, Google’s crawlers are having trouble crawling and indexing your pages. It also offers simple and useful hints on how to resolve such problems.
The search console also allows you to see the keywords for which you’re currently ranking. It also gives you information on impressions, average position, and anchor texts. This lets you find new keywords to rank for, optimize your content for these keywords, and find new content ideas.
SEMRush is perhaps the most comprehensive SEO tool on this list. This SEO tool has gained a lot of popularity among SEO professionals, experts, and marketers. It offers all the tools you need to boost your organic traffic.
SEMRush can help you find search terms and keywords that you can easily rank for to get organic traffic. The most important feature is that SEMRush allows you to carry out a competitor analysis. This lets you see the keywords your competition is ranking for, and devise strategies to rank higher than them.
The tool integrates easily with WordPress, where its writing assistant can help you optimize textual content for SEO. It helps you with tips on how to get better than the top 10 results on the SERP for a specific keyword or key term.
Google Keyword Planner
The Google Keyword Planner tool is one of the best tools on the market to carry out keyword research. Google offers this tool free of cost to people looking to advertise on the search engine. Its primary purpose is to help with search engine marketing by showing advertisers keywords to bid on.
However, it also offers several interesting insights into search terms and keywords. It shows you the search volume for a particular keyword, how difficult the keyword is to rank for, and the results you get for those keywords. This helps SEO professionals plan and map out the keywords they want to rank for.
This tool competes directly with SEMRush to offer an all-in-one SEO plugin for professionals and marketers. It allows users to research keywords, analyze the competition, and even do backlink research. It also lets you monitor keyword rankings in real-time.
The writing assistant feature helps you create optimized content that targets specific keywords. It also identifies and duplication of material as well as keywords. This enables you to upgrade and optimize your existing content to rank better.
Internet giants like Google offer one of the most significant ways for businesses to increase their organic traffic. If done right, you can boost your organic hits and SERP rankings using the tools above. This will improve your visibility, just like the cox internet deals results I get when I Google cheap plans near me. For more information on SEO and other aspects of digital marketing, stay tuned to this blog.