Search engine optimization (SEO) and content go hand-in-hand. If you want to improve traffic to your website, they both must be on the same page. SEO content exists in different formats, for instance, videos, infographics, blog posts, articles, case studies, PPTs, press releases, and directories.
SEO-friendly content increases the rank of your website, which leads to higher traffic and leads. SEO is a tool to make sure that your users will find you whenever they make any query related to your product or service. You must have the strategy to develop SEO content.
From identifying your target audience and their needs to finding ways to streak ahead into the race of competition, it includes brainstorming to impress both search engines and users at the same time.
Here is what you should do to write SEO content.
Writing content for your audience without finding what they need is like a shot in the dark. The research part is essential to determine the following things:
Goals – Before generating a particular type of content, you must know what you would like to drive from it.
- Do you want to increase sales of your product or service in easy steps?
- Do you want to increase the traffic to your site or blog?
Your goals will determine the type of content you need to publish.
- Keywords – Keywords play a paramount role to help search engines to find out your content is suitable for the query made by users. Your content cannot rank without keywords. Google Keyword Planner will let you know numerous keywords relevant to your niche that you can target through your content.
- Length of the blogs/articles – Google generally prefers quality to quantity. However, a blog with rich content will have a significant length. Make sure that you provide complete information to your users.
- Analyzing the needs of users – You need to evaluate what your users want to know and read. You will have to brainstorm new ideas instead of reinventing the wheel.
Focus on “What People Ask”
People also ask is a set of questions that relate to the query made by users. As you put a keyword in the search engines, you will find several questions listed under People Also Ask in a box. Here is an example.
Suppose, you write “direct loan lenders” in the search bar, People Also Ask will look like as follows:
Pick questions that add up to your content. Use them in your blogs and articles and answer them. Since these are original queries, you will likely get a higher rank quickly.
No matter how rich content you have published, it will take you nowhere if it is not engaging. When a user clicks a link, every single element of the page should make them stay for a bit longer. Here comes the role of presentation.
Plain text will not hold the attention of the user. It should have images, videos, tables, and charts to clarify your idea to the user. Here are some tips to improve readability:
- Sentences should be simple, short and crisp.
- Avoid using ambiguous terms.
- The standards of language should be according to your target audience.
- It must not be messy. Content should be in order, and it should have flow.
- It should be organized, logical, simple and clear to decipher.
- Use H1, H2 and H3 headings in your content.
Meta title and Meta description
Meta titles and Meta descriptions have nothing to do with your users. They rest in the code you set for your page. When a user makes a query in the search bar, the search results appearing on the page include Meta title and Meta description.
They are essential to telling search engines what the page is about. It should be genuine and relevant to your content. Bear the following points in mind while framing Meta titles and Meta descriptions:
- Meta titles must have keywords.
- It should not be more than 65 characters.
- The length of the Meta description should not be over 156 characters.
- It must be brief explaining what the blog/article/webpage is about. It must be engaging enough for users to click it.
- Both Meta titles and Meta descriptions should be original.
It is essential to regularly analyze your SEO content to see whether your strategy is driving results or not. Links, comments, social sharing, increased traffic, and higher conversion are some of the factors to analyze the impact of your SEO-friendly content. If your current strategy is not working, find out where you are slipping up.
SEO-friendly content requires great research. You must know the needs of your target audience, keywords and goals before you get it off the ground.